Hi, I'm Jen, a Loughborough based freelance copywriter working under the name of Compass Copy.
Since starting out as a freelancer I've had a lot of people ask me what a copywriter actually does (my own family included!). Well, on the surface, I write words. Words for websites, blog posts, brochures, newsletters, marketing campaigns - any kind of written content.
But good content is more than just a few well crafted sentences. It's a process that starts with an understanding of who you are and what you want to achieve. It's knowing your audience and how to communicate with them in a way that delivers results. And it's combining creativity with tried and tested writing techniques that give words power.
That's what I really do.
So whether you're looking to boost your website's visibility with a little SEO magic, convert prospects into customers with persuasive sales copy, send out a press release that actually gets picked up by the media, or build a loyal, engaged audience with an effective content strategy, I can help.
Still not convinced you need a copywriter?
Maybe you don't. Maybe you're a pretty nifty wordsmith yourself but you're not sure you've hit the right tone, or that your structure's sound. Maybe you're not convinced you've ticked those all important SEO boxes, or that your copy sells as effectively as it could. Maybe you need a copy editor.
I do that too. Writing is a skill that many of us have but knowing how to write for a particular channel, and with purpose, takes knowledge and experience. I'm happy to take your words and craft them into a polished final product that strikes a chord with your audience and gets your message heard.
So why hire me?
Did you know the average visitor stays on a web page for just 15 seconds? If you’ve made it this far then I’ve done a pretty decent job of holding your attention. And I’ve done it with words. If you want your audience to be equally engaged, then drop me a line today.
If you’re still not convinced and want a little more info on what I can do for you, head on over to my Services page.
Thanks for reading!